Angela Olivas
Senior Director, Marketing & Communications
El Paso Chihuahuas & El Paso Locomotive FC

Angela Olivas completed her 10th year, serving as the Senior Director for Marketing & Communications for the El Paso Chihuahuas and El Paso Locomotive FC. She oversees Public Relations, Marketing (including Social Media), Advertising, Promotions & Community Relations (including Mascot) and Video Production efforts for the organization.

Under her leadership the Chihuahuas have become a fan favorite while quickly establishing themselves as a cutting-edge organization and model for success in Minor League Baseball (MiLB). The combination of promotions like Bark at the Park, voted the MiLB Promotion of the Year in 2014, creative giveaways and an innovative approach to marketing (traditional & digital) as well as in-game entertainment has made the Chihuahuas one of the hottest tickets in the entire Southwest.

The Chihuahuas have garnered international, national, regional and local attention for their marketing and public relations efforts. They are also making a difference in the community through initiatives such as the Chihuahuas Volunteer Pack, a volunteer effort that impacts the entire city of El Paso.

The organization has also been a major player in the social media realm. Under Olivas’s watch, the team developed from scratch a Facebook page which seemingly overnight assumed the No. 1 spot in Minor League Baseball. Moreover, the Chihuahuas eclipsed more than 315,000 followers across all social media platforms and continue to be an industry leader in creative content and digital advertising.

In her role with the Chihuahuas, Olivas has had the opportunity to facilitate and lecture on the topics of Digital Media and Women in Sports at the Minor League Baseball Innovators Summit (previously Promotional Seminar), the MiLB Business Sumit, and the Minor League Baseball Winter Meetings. She currently serves on Major League Baseball's Diversity, Equity, and Inclusion Committee, Minor League Baseball’s Digital Team (formerly MLB Advanced Media), and the United Soccer League’s (USL) DE&I Committee.

After having served as a consultant for El Paso Locomotive FC, El Paso’s professional soccer team and a member of the USL Championship League, Olivas was named Senior Director in 2021. She also assists with Public Relations for Leg Up Entertainment, MountainStar Sports Group’s events company.

Prior to the Chihuahuas, Olivas spent 11 years with the University of Texas at El Paso Athletic media relations department. She worked her way into being named UTEP’s Director of Athletic Media Relations, which at the time made her one of just five females nationally to hold the position at a Football Bowl Subdivision (FBS) school. Olivas graduated UTEP with a bachelor’s degree in Organizational Communication/Public Relations with a minor in Marketing in 2002. She has one daughter, Elizabeth, who is the Marketing & Digital Strategies Manager for Locomotive.